11 O’clock Is Relative 🕚 ⌚ 👜 💪

2010. My office in my parents house

My whole life fell to pieces as I heard the words “I’m sorry Gbemisola you’re going to have an extra semester.” I could tell that my Dean, Dr. Aina, was very unhappy about what Prof. Sonubi did to me, but there was no way she could remedy the situation, the examination had already been done.

I was devastated, I had never repeated a class in my life, I was an above average student in primary school, honors roll student in secondary school, prefect in SS2, Head Girl in SS3. I didn’t know what it felt like to fail a subject, and here I was facing an extra semester in my final year in OAU, not because I failed the course but because I was 30 minutes late for the exam, and Prof. Sonubi refused me entry into the examination hall. I don’t recall how I got to my room that day, but I remember the exasperating feeling of being that student that would be left behind in school while others graduated.

So it happened, I was left behind for real. They all went to NYSC camp, while I went back to class with students a year under me. Honestly, I don’t remember how my academic life was those extra six months that I spent in school, but I remember that it was during those painful months that I bumped into eyebrow grooming. Let’s just say my life changed when I discovered that there was always a baby girl hiding under those pile of bushy brows.

Fast forward to life after school, now that was the tough cookie! Automatically my classmates were a year ahead of me in life, they were gainfully employed, some were buying their first cars, and some going on vacations abroad. Have you ever bumped into your old school mate and wished you could magically disappear? Yeah that feeling… I don’t pray it for my worst enemy!

11 O'clock Is Relative 🕚 ⌚ 👜 💪

H&E first products

It was year 2001, no job was forthcoming, parents were retired from work, and I was broke as hell. Something had to give. So I decided to plunge headlong into makeup artistry, IF I PERISH, I PERISH! Business was slow. This was the ‘no-social media era’, gawd it was tough! I got married 2005; my husband and I made some poor business decisions that landed us in debts, and we had three children who didn’t care if the price of garri had gone up. My dear life was hard. However, I had a strong conviction that I have a future in the makeup space, and so I wasn’t going to give up on my dreams. My business strategies changed many times but the goal remained the same- to be one of the biggest makeup entrepreneurs to come out of Nigeria. I continued to struggle for many years, but when my break came, it was a total turn around for me, I look at my life today and I don’t feel left behind in anything. I am not where I want to be, but I am pleased with my journey and content with where I am at this time of my life.

11 O’clock is relative

Who defines time really? Society tells us we need to have graduated by 21, married by 25, owned a car by 27, started a family by 28, a business by 30, and built a house by 40. Who set these standards for God’s sake??? As if that wasn’t enough, I’ll open Instagram and see “Most successful 30 under 30”, like what the heck! LinkedIn is the back breaker, I log in to my account and I am bombarded with accomplishments; something in me shudders at the achievements of those my age or younger than me, as my successes suddenly seem insignificant and menial in comparison. Don’t get me wrong, I’m not doing badly at my age, and I am always happy for those doing great in life and business cause I understand it does take a lot of grit and hard work to follow through with ones’ commitment to success at a young age. However, it doesn’t make sense to believe the myth that we are doing badly if we are not successful before a certain age. For crying out loud, I didn’t buy my first car until I was 40, its four years after and I am still driving the same car, neither have I built my first house.

11 O'clock Is Relative 🕚 ⌚ 👜 💪

My present office

Wo, I cannot coman kill myself, Gbogbo wa la ma je breakfast!

Do you want to hear the truth? Time is relative. For some people the process takes 10 years while for some it takes 25, ask Ray Kroc (McDonald’s). Eventually we will all cross the finish line. The question is HOW you will cross the finish line, not WHEN. The HOW is in the process. What do you do while hustling? What happens to your mind? What is your attitude towards this race called life? Are you learning, are you evolving? Or are you grumbling and complaining through the process? You see, process is inevitable, you need to go through it to develop the sustenance skills required in your next level. No doubt people will say all manner of things to you, they’ll say ‘you’re slow’, ‘you’re being unrealistic’, ‘you don’t know what you’re doing’, but you have to own your journey, and decide you’re gonna give it what it takes whilst you trust the timings of your life. PROCESS IS KEY, trust your process. Where do you think I learnt how to constantly reinvent myself in order to stay relevant in the industry? Or how to remain in business despite the constant unfavorable business climate in Nigeria… girl, it was during my process.

11 O'clock Is Relative 🕚 ⌚ 👜 💪

Some of our products today

So my darling, be aware of your process and have faith that things will eventually work out in its own time, and not the time society sets for you.

Are you going through the process? I’d like to hear your story, please drop a heart, a comment, or share with someone.

11 O'clock Is Relative 🕚 ⌚ 👜 💪

9 thoughts on “11 O’clock Is Relative 🕚 ⌚ 👜 💪”

  1. I love this so much 🥺❤️This is really beautiful, I just graduated and I’m supposed to be in camp today but I canceled because I was trying not to miss out from a competition I already entered and found out I didn’t even make it to the finalists, I love when you said society has set up standards for things that can’t happen to everyone,
    Hopefully I know all my hardwork and time I put in my creating content isn’t in vein and it will bring bigger smile to me and I’m going to keep on reminding my self everyday that those standards society has set up would not affect me I’m going to process and learn from my process instead of complaining or getting angry things aren’t coming my way thank you so much for this❤️❤️

    1. You’ve said it all. You’re on the right path already. It’s not possible for us all to have the same timings, so society needs to take a pill right now. Your hard work will not be in vain, trust me on this one Riiwow 🤗❤️🍫

  2. Hmmn,11 0’clock is indeed relative. Time and chance happens to all, I pray that it will work for us all. Thank you for this

    1. No doubt it can be worrisome when it looks like others are making progress and we aren’t, but I believe that with prayers, hard(smart) work and hindsight, things will fall into place.

  3. Thanks for blessing us with this write up, thanks for encouraging us that it can only get better. I pray that we all get there, even beyond our understanding. Btw, your products are amazing, I look forward to getting more to achieve a more flawless look for my brand.

    1. Hello Oluwatosin 👋 thanks for reading (even though it’s so long 🤪) Yes things do get better, the right attitude and trust keeps one calm during the process. Thanks for supporting us at H&E we’re here because you keep supporting 🤗❤️🍫

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