These are the terms and conditions (the “Terms”) of the H & E Rewards Loyalty Program (the “Loyalty Program”) in Nigeria. The Terms contain important information about your rights and obligations. By participating in the Loyalty Program, you fully and unconditionally accept and agree to the Terms. If you do not agree with the Terms, please do not enroll in the Loyalty Program or, if you are currently a member of the Loyalty Program, please terminate your membership in the Loyalty Program by contacting us.


The Loyalty Program is sponsored by Hegai & Esther Limited. (”H & E Cosmetics” or “we”). Participants in the Loyalty Program (a “Member”) can receive Loyalty Program points (“Points”) by making qualifying purchases of H & E products or by completing other qualifying activities, and can redeem Points for certain Rewards, all as detailed more in the Terms and on the Loyalty Program page on www.hegaiandesther.com (our “Website”).

Participation in the Loyalty Program is voluntary. You do not need to join the Loyalty Program to purchase H & E products (either online or through a retailer). Membership is nontransferable and is subject to present and future terms and conditions. Membership in the Loyalty Program and its benefits are offered at the sole discretion of H & E Cosmetics.

H & E Cosmetics may, at any time, terminate, change, limit, modify or cancel the Loyalty Program or the Terms by posting the modified terms on our Website. You should check the Terms routinely to ensure you understand the terms that apply at that time. Your continued participation in the Loyalty Program after such posting will constitute your acceptance.

For more information about the Loyalty Program or your Loyalty Program account, email us at herewards@hegaiandesther.com.


Membership in the Loyalty Program is open to individuals who are legal residents of Nigeria and at least 18 years old. By enrolling in the Loyalty Program, you are representing that you are at least 18 years old.

The Loyalty Program is available to individuals for their personal/non-commercial use only. Corporations, associations, resellers, or other groups may not participate in the Loyalty Program. H & E Cosmetics reserves the right to limit the number of participants in the Loyalty Program.

Only one Loyalty Program account may be associated with a single email address— Loyalty Program accounts may not be shared across multiple email addresses. The person who is the authorized email account holder of the email address used to create the Loyalty Program account will be deemed to be the Member. The “authorized email account holder” is the person who is assigned the email address used to create the Loyalty Program account by an internet provider, online service provider, or other organization that is responsible for assigning email addresses for the applicable associated domain (for reference, the domain of an email address is everything after the “@” symbol).


Enrollment in the Loyalty Program is automatic when you make a qualifying purchase directly from Hegai & Esther. Either through our website, physical store, or socials. However you may choose to opt out at any time.


Members may earn Points by making qualifying purchases of H & Eproducts or by taking certain “Point-earning” actions.

For a purchase on our Website to be considered a “qualifying purchase”, a Member must be signed into his or her Loyalty Program account at the time of purchase.

Details about how many Points can be earned from qualifying purchases can be found on the Loyalty Program page on our Website. The following are not considered to be qualifying purchases: federal, state, and local taxes, shipping charges, employee discounts, purchases of gift cards, commercial account purchases, charitable donations, discounted products, returns, andrefunds.Please note that while the actual purchase of a gift card is not considered a qualifying purchase, purchasing H & E products using a gift card will be considered qualifying purchases.

If a Member makes any returns and exchanges from a qualifying purchase, H & E. Cosmetics reserves the right to adjust or deduct the appropriate number of Points from that Member’s Point balance.

From time to time, H & E Cosmetics may establish (at its sole discretion) criteria pursuant to which a Member may earn Points (such as, for example, by participating in a contest or sweepstakes). These activities will be posted on our Website or may be published through other media (for example, in marketing communications and social media). 

Points earned are not eligible for redemption for 24 hours once they are awarded.

If you have concerns that Points from a qualifying purchase or other qualifying activity were not properly applied to your account, you should contact us by emailing herewards@hegaiandesther.com. Your email must specify your name and email address associated with the Loyalty Program, the date of the activity, and the issue you encountered. This email must be sent no more than 30 days after the date the purchase or other activity took place. H & E Cosmetics is not responsible for late notifications about purchases or other Loyalty Program activities not being credited to a Loyalty Program account.


Members can use Points to receive H&E products, discounts, or other rewards (“Rewards”). Details about available Rewards can be found on the Loyalty Program page on our Website.

Points used to redeem a Reward will be deducted from the total Points available in a Member’s Loyalty Program account.

Points can only be redeemed for Rewards on our Website. To redeem a Reward, a Member must have a valid physical address linked to his or her Loyalty Program account.


Points will expire after 12 months of inactivity. H& E Cosmetics reserves the right, in its sole discretion and without notice, to deactivate a Member’s account after 24 months of account inactivity. Inactivity is defined as a period in which a Member earns no Points, makes no qualifying purchases, and redeems no Rewards.H&E Cosmetics’ correction of Points in a Member’s account will not qualify as account activity.

No extensions, cash refunds or other exchanges will be allowed for Points that have been removed from an Account based on inactivity.

H&E Cosmetics reserves the right to deactivate a Member’s Loyalty Program account in which Points were obtained as a result of fraudulent activity, reseller activity, or technical failures of any kind.

All of a Member’s accrued Points will be lost if that Member’s Loyalty Program account is deactivated or cancelled.


H&E Cosmetics reserves the right to cancel, modify or restrict any aspect of the Loyalty Program at any time with or without notice.

We reserve the right to change Rewards, the number of Points necessary to earn a Reward, how you earn Points and reach each Loyalty Program tier, and how we evaluate and reward your eligible purchases and other Loyalty Program activity. We reserve the right to place limits on the number of purchases or activities that are eligible for the Loyalty Program or for any given tier, the number or types of Rewards you may receive or earn in any given tier, in a given time period or for the duration of the Loyalty Program, or any combination thereof.

The Loyalty Program has no predetermined termination date and may continue until such time as H&E Cosmetics, at its sole discretion, elects to terminate the Loyalty Program. In the event that the Loyalty Program is terminated, H&E Cosmetics will notify Members of the termination date.


Members may periodically receive operational messages from H&E Cosmetics regarding the Loyalty Program. Examples of these include the welcome message, Rewards confirmation messages, and monthly Points balance messages. If a Member has opted-out of marketing messages or not consented to receiving marketing messages, operational messages will still be sent to that Member as it relates to membership in the Loyalty Program.

Any information that you submit to us or that we collect through your use of the Loyalty Program is subject to our Privacy Notice. For more information on how we use your information, please see our Privacy Notice.


The Loyalty Program is void where prohibited by law.

Points have no cash or property value, are non-negotiable, and cannot be redeemed either in whole or in part for cash. Points do not constitute property of any Member or other person and may not be brokered, bartered, pledged, gifted, shared, sold or otherwise transferred, other than by H&E Cosmetics or as expressly provided for in the Terms, and any receipt or use of Points in violation of the Terms will render such Points void.

Points from multiple accounts may not be aggregated unless authorized by H&E Cosmetics in its sole discretion. Points are not capable of being combined or used in connection with any other type of promotion or award.

H&E Cosmetics may, at its sole discretion, provide additional Points in connection with certain transactions and promotions. H&E Cosmetics reserves the right to rescind Points that were obtained as a result of fraudulent activity or technical failures of any kind.

Rewards cannot be exchanged or returned for another product or service or a monetary refund. Rewards may not be combined with any other coupon or promotion.

Rewards are for personal use only—a Member may not sell or resell any Rewards. H&E Cosmetics reserve the right, without notice, to cancel, or reduce the quantity of, any Reward that it believes, in its sole discretion, may result in a violation of the Terms.

Membership in the Loyalty Program may be revoked at any time. Membership is nontransferable. Any abuse of the Loyalty Program, failure to follow the Terms, or any misrepresentation may subject Members to revocation of Membership and will affect eligibility for further participation in the Loyalty Program.

H&E Cosmetics reserves the right to seek all remedies, whether available at law or at equity, criminal or civil, in the event Member defrauds or abuses the Loyalty Program, fails to follow any terms of the Loyalty Program, or makes any misrepresentation to H&E Cosmetics.

Qualifying purchases and qualifying activities, as reflected inH&ECosmetics’ records, will be deemed correct and H&E Cosmetics reserves the right to determine the qualification for any transaction and to correct or modify the number Points at any time based on H&E Cosmetics’ records and calculation of account information. H&E Cosmetics is not responsible for communications or Rewards lost due to an inaccuracy in or change of address or other contact information.

H & E Cosmetics may waive compliance with the Terms in its sole discretion and may run promotions from time to time that provide enhanced benefits to select Members. Notwithstanding the foregoing, H&E Cosmetics’ failure to exercise any of its rights under the Terms or its delay in enforcing or exercising any of those rights shall not constitute a waiver of such rights or any other right or remedy, nor shall it preclude or restrict further exercise of that or any other right or remedy.


The Terms have been made in and will be construed and enforced solely in accordance with the laws Nigeria.


Where any provision of these Terms is or becomes illegal, invalid or unenforceable in any respect under the Laws of any jurisdiction then such provision shall be deemed to be severed from these Terms and, if possible, replaced with a lawful provision which, as closely as possible, gives effect to the intention of e.l.f. Cosmetics under these Terms and, where permissible, that shall not affect or impair the legality, validity or enforceability in that, or any other, jurisdiction of any other provision of these Terms.


By enrolling in the Loyalty Program, each Member agrees that H&E Cosmetics and its affiliates and subsidiaries and its officers, directors, employees, representatives and agents (collectively, the “Released Parties”) will have no liability or responsibility whatsoever for, and shall be held harmless by Members or any person for, any liability for any injuries, losses or damages of any kind (including, without limitation, direct, indirect, incidental, special, consequential, or punitive or exemplary damages) to persons, including personal injury or death, or property arising in whole or in part, directly or indirectly, from any action taken or neglected to be taken with regard to the program, with the exception of errors in posting Points to Loyalty Program accounts.

The Released Parties are not responsible for: (a) loss or misdirection of, or delay in receiving, any membership application, correspondence, information about qualifying purchases, or Rewards; (b) theft or unauthorized redemption of Points or Rewards or use of a Reward caused by circumstances beyond the reasonable control of us or our representatives or agents; (c) any acts or omissions of third parties; or (d) any errors published in relation to the Loyalty Program, including, without limitation, any typographical errors, errors of description, and errors in the crediting or debiting of Points from Member accounts. H&E Cosmetics reserve the right to correct, without notice, any errors. In no event shall the Released Parties be liable to any Member for any delay in or failure to perform due to causes beyond their control, including, without limitation, any act of God, and act of war, natural disaster, terrorism, or any act or omission of a third party.

Without limiting the foregoing, except as specifically provided otherwise in these program rules, everything regarding the Loyalty Program, including our Website and the Rewards, are provided “as is” without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. Some jurisdictions may not allow the limitation or exclusion of liability for incidental or consequential damages or exclusion of implied warranties, so some of the above limitations or exclusions may not apply.

This section will survive termination of Member’s participation in the Loyalty Program.


As used in this section, “Arbitration Provisions” refers to the provisions under this section entitled “Binding Arbitration Agreement.”


  1. Scope of the Arbitration Agreement.Mindful of the high cost of legal disputes, not only in naira but in time and energy, both you and H&ECosmetics agree that any dispute between you and us concerning or arising in any way out of your use of or a purchase from the Site, these Terms, any product or service, and any advertising, promotion, or other communications between you and H&E Cosmetics (collectively, a “Dispute”), shall be resolved through binding individual arbitration, including threshold questions of arbitrability of the Dispute. Both you and H&E Cosmetics understand and agree that we are waiving our right to sue or go to court to assert or defend our rights. However, either you or H&E Cosmetics may bring any individual Dispute in small claims court consistent with the jurisdictional and naira limits that may apply, as long as it is brought and maintained as an individual Dispute. The term “dispute” includes any dispute, action, claim, or other controversy between you and H&E Cosmetics, whether in contract, warranty, tort, statute, regulation, ordinance, or any other legal or equitable basis. “Dispute” will be given the broadest possible meaning allowable under law.
  2. Informal Dispute Resolution.Either party asserting a dispute shall first try in good faith to resolve it by providing written notice as specified below to the other party describing the facts and circumstances (including any relevant documentation) and allowing the receiving party 30 days in which to respond. Both you and H&E Cosmetics agree that this dispute resolution procedure is a condition precedent which must be satisfied before initiating any arbitration against the other party.
  3. WAIVER OF RIGHT TO BRING CLASS ACTION AND REPRESENTATIVE CLAIMS.All arbitrations shall proceed on an individual basis. The arbitrator is empowered to resolve the dispute with the same remedies available in court, however, any relief must be individualized to you and shall not affect any other customer. You and H&E Cosmetics also agree that each may bring claims against the other in arbitration only in your or their respective individual capacities and in so doing you and H&E Cosmetics hereby waive the right to a trial by jury, to assert or participate in any class action lawsuit or class action arbitration, any private attorney general lawsuit or private attorney general arbitration, and any joint or consolidated lawsuit or joint or consolidated arbitration of any kind. If a court decides that the limitations of this paragraph are deemed invalid or unenforceable, any putative class, private attorney general, or representative action must be brought in a court of proper jurisdiction and not in arbitration.
  4. You have the right to opt-out and not be bound by the arbitration provisions set forth in these Terms by sending written notice of your decision to opt-out to:

Hegai & Esther Limited
15b Ajao Road, Ikeja, Lagos State

  1. The notice must be sent to the Company within 30 days of your agreeing to these Terms, otherwise you shall be bound to arbitrate disputes in accordance with these Terms. If you opt-out of these arbitration provisions, H & E Cosmetics also will not be bound by them.
  2. Intellectual Property Disputes.If you have in any manner violated or threatened to violate any of H&E Cosmetics’ intellectual property rights, we may bring suit in any state or federal court in the State of California. You consent to exclusive jurisdiction and venue in these courts.