What Is The Hegai & Esther Reseller Program?

It is with profound pleasure that we welcome your decision to become a registered Reseller for Hegai & Esther products, to have you stock our products and provide innovative makeup solutions to makeup lovers in your region. Ours is a beauty brand a lot of people are eager to be associated with, both in terms of usage and the rewarding entrepreneurial benefits that come with being a reseller. Our Reseller Program is such that encourages people at all levels of business to transact with us, so whether or not you have an established physical or online beauty supply store, you can purchase our beauty products at wholesale prices.

Arguably one of Africa’s fastest growing beauty brands and ranking among Nigeria’s top 10 beauty brands, Hegai & Esther is focused on mainstreaming tried and tested business practices as the Company strives to deliver sustainable economic growth that’s profitable, environmentally responsible and socially relevant.


To distribute Hegai and Esther products, we have three (3) options available to you.

They are PLATINUM, DIAMOND and RUBY Reseller Packages.

As a PLATINUM Reseller, you would be accorded the position of Major Distributor, responsible for the sale and distribution of Hegai & Esther products. You will be able to sell to direct consumers as well as Diamond and Ruby Resellers with a profit margin ranging from 20% to 30% and higher on select items. We will also promote your brand on our marketing platforms thereby pushing business opportunities to you. We encourage you to complement our effort with a multi-channel marketing, sale and distribution plan, this has proven to be a very effective business strategy.

To become a PLATINUM Reseller, all you need to do is make an initial purchase of N1,000,000.00 (One Million Naira) worth of products, and thereafter maintain a minimum purchase of N250,000.00 (Two hundred and Fifty Thousand Naira)
These products would be given to you at specially PLATINUM discounted prices.

To become a DIAMOND Reseller, you are required to register with N250,000.00 (Two Hundred and Fifty Thousand Naira) and thereafter maintain a minimum purchase of N100,000.00 (One Hundred Thousand Naira). These products would be given to you at specially DIAMOND discounted prices.

To become a RUBY Reseller, you are required to register with N100,000.00 (One Hundred Thousand Naira) and thereafter maintain a minimum purchase of N70,000.00 (Seventy Thousand Naira). These products would be given to you at specially RUBY discounted prices.

Please note that these fees are exclusive of courier charges as you have to pay the fee for courier to your location. Also, the pricelist includes a recommended retail price (RRP) that we implore you to adhere to.

For international resellers, the minimum for Platinum and Diamond packages are $1500 , $500 and $250 respectively.

What Are the Benefits Of Joining The Reseller Program?

  • Training Programs: You will benefit from the periodic training sessions that we shall be conducting to educate you about your products, and general selling strategies.

  • Competitive wholesale pricing; We provide competitive profit margins and commission that ensure you can earn a lucrative and consistent income.

  • Incentives and Rewards: You will benefit from our loyalty programs and bonuses.

  • Product Testers: You will get product testers so you can also showcase and demonstrate our products to your potential customers.

  • Marketing Support:  Distributors get marketing materials, advertising support to help promote and sell our products effectively.

  • Referral: We will actively refer customers to your business.
  • Enlistment on our website as a registered reseller.

 How Do I Become A Wholesale Reseller?

Ready to become a Hegai & Esther Wholesale Reseller?  Follow the easy steps below:

  1. Read the Hegai & Esther  Wholesale Terms and Conditions;
  2. After you have read, understood and agree to the Wholesale Terms and Conditions, click the following link to register as a wholesale reseller: 
  3. Wait to receive the approval email to join our Reseller program or answer our requests to provide additional information or documentation.

How Do I Place A Wholesale Order?

  • Once you are approved as an Hegai & Esther Reseller, you may place your order by send an email to order@hegaiandesther.com, or contact us via phone call or any of our social messaging platforms.

How Do I Contact The Hegai & Esther Wholesale Team?

If you have any additional wholesale questions, send us a message anytime.  Complete the contact form on the Contact Us page.  Remember to select the “Wholesale Inquiries” option from the drop down box of the contact form.  We will respond as soon as possible.

You may also contact us via phone call or any of our social messaging platforms.