Profile of Director

Mrs. Gbemisola Adebayo is Managing Director of Hegai & Esther Limited. She is also the Chief Innovation and Strategy Officer, in this role, she oversees the innovation and strategy team in driving and managing initiatives relating to innovation. She also oversees the R & D efforts to create new products, services and processes. Mrs. Adebayo is a creative visionary, a strategic thinker and a brand builder. Throughout her career she has shown a unique ability to establish a brand’s authority, keep it fresh and respect its heritage. By continually developing innovative products, and cultivating new markets.

Whilst she was a makeup artist, Mrs. Adebayo pioneered the campaign for makeup hygiene in Nigeria, which gave Hegai & Esther a credible image as a brand that caters for the beauty and health of makeup consumers. A platform she utilized by launching her own makeup line hence, building a small niche makeup artist brand into a national makeup powerhouse. Her leadership has helped Hegai & Esther to be ranked one of Nigeria’s fastest growing makeup brands, with a rapid growth in its product line and a substantial presence in local and foreign markets.

Mrs Adebayo earned a Bachelor of Science degree from Obafemi Awolowo University, Ile- Ife, Osun State. She is an alumni of Pan Atlantic University, Lagos, and Daystar Leadership Academy also in Lagos State. She lives in Lagos State Nigeria with her husband and three daughters.